Uber is introducing hire cars in a new introductory program in India. That is leasing cars that will be staffed with a driver who will handle multiple journeys, not hire cars that will require customers to drive themselves.
The company explained that the new service named ‘Uber Hire’ would be introduced in eight cities initially. This new service has been launched as a response to the rising requests by the customers to keep their Uber drivers for a full day to cover the various meeting or for other such reasons.
So now instead of going through the fuss of booking multiple cabs they can just retain their cab for the full day and go wherever they want via it. And then at the end of the trip, they can pay the total. The total will be based on distance and duration of the rides like other regular trips. The payment, however, can only be made in cash.
This is a new step for Uber as the company isn’t offering these services anywhere in the world. But for India, it isn’t a new thing. Ola that is the biggest rival of Uber in India provided a multi trip rental service last summer only. The Ola Rentals started off in over 80 cities, and it had an hourly pricing structure starting at 449 INR ($6.70) for two hours or 30 km.
In a statement, OLA said it “led the innovation space in mobility and is the first one to introduce Rentals last year.” OLA added that it would expand its Rentals service, which has generated ‘hundreds of thousands of bookings, to a total of 100 cities “soon.”
The closest Uber had come to this type of service was a service in Bali which allowed a car to be booked for 5-10 hours to help travelers and sightseers move around.
After its withdrawal from China, Uber has started focusing on other profitable markets such as India and South East Asia. It will be diverting a significant chunk of money that was to be used for China to these areas primarily India.