Mozilla is very famous and highly known for its web browser Mozilla Firefox. Mozilla is also planning to launch few other products as well. Most popular service it acquires is the Thunderbird e-mail client/PIM suite. Most recently Mozilla Firefox OS for mobile and then for IOT is also gain popularity. The company has survived a lot, but its service was unable to stand in the market. Moreover, Mozilla acquires “first strategic acquisition” by buying Pocket, one of the most traditional “read-it-later” service on the Web.
Mozilla Acquires Pocket read-it-later Service
The pocket was called “read-it-later” at one point in time. Together with Instapaper, the two deliver the top two independent services in the market. But now these two are no longer independent of each other. As we know, last year “Instapaper” was owned by Pinterest and now “Pocket” has joined Mozilla’s team.
Moreover, the biggest question of its user’s is “What happens now?”. The company assures that it business will carry on as usually and it will continue to exist as independent but owned supplementary company. It will provide its services as it has always done but all the visibility and reach gone to Mozilla’s cloud.
For Mozilla, the built in read-it-later service is not unlike Apple’s Safari. Moreover, it’s not either new service. Mozilla and Pocket announced their partnership in 2015 that backed a Pocket button right into Firefox. This acquisition made a strong bond of connection. Meanwhile, it remains to see that there would be any changes appear when Pocket proprietary nature goes.
On the other hand, another big question also apprises from one of the revenue company that Mozilla is a non-commercial organization while Pocket is Profit company. It gets its income from ads and subscription fees to block those ads. Acquiring it could be an indirect way to earn the profit for Mozilla while Mozilla still keeping its core Firefox products.