Thinking of How to Boost Your Organic Traffic Without Building Links??? For your problem, we have a solution! A number of website owners and bloggers dream of ranking in Google’s top ten for their respective keywords.
Unfortunately, many of them are on the verge of giving up, just because they are tired of seeking links through various techniques. There is no doubt that links are still one of the important ranking factors, but that doesn’t mean you have to hunt links from every site you come across.
This in-depth article is not going to talk about the hundred percent guaranteed proven ways to build links without getting penalized, such as scale link building and editorial links.
Instead, you are going to learn some most robust ways to research and write articles that will definitely drive more organic traffic to your site, generating more clients for you and also enabling your site to rank in Google’s top 10, without lifting a finger to build those backlinks. You must be thinking that “Is it possible?” Absolutely YES, it is possible!
Let’s Get Started: Don’t worry it’s not all about links
First, though, you will need to build a strong base or you can say foundation for your site or blog. In case if you are a WordPress blogger then you have a significant advantage just because there are hundreds of plugins and tools as well that you can use and a fascinating thing about them is that most of them are totally free, yes you don’t have to pay a single penny (but yes some require a one-time investment or you can say monthly subscription payment because they have extra features also).
The biggest myth is that getting massive traffic is all about getting links. So let me tell you that, No this not at all right. You can get huge traffic without getting links. All this depends more on the quality of your content. After all, if your content has low quality, then your chances of ranking highly in Google results pages is going to be equally small.
Before you adopt one or more of the strategies that I will tell you in this article, take the following two steps first.
Rich Snippets Optimization: what you can do is that you can provide search engines relevant or you can say core information about your site. This is very-very important and essential step, especially in this Hummingbird era, when you are aware of the fact that Google is working extra hard to understand what your web pages are all about.
Rich snippets are nothing but those simple pieces of markup code for your page that appear as text under the headline on SERPs that is search engine results pages. You must know that. But in case if you don’t then have a look here they look exactly like this:
Once Google is able to understand the content or you can say the meaning on your pages, it immediately creates a rich snippet that is detailed text aimed at helping the end users to find exactly what they are looking for in their specific search queries. Moz stated that the Rich snippets are designed to give the user a sense of what a web page may contain.
Remember what your goal is; it is to increase your click-through rates. It is no longer enough to get rank #1 in Google. What you need to do is that do everything possible to motivate the target audience, yes drive your users to click through to your site and Rich snippets help with this.
Google is supporting rich snippets for content types such as Reviews, Music, Recipes, Products, People, Businesses and organizations, and Music.
Note: The bottom line is that you must be updated and consistently creating content that aligns with the searcher’s query. Therefore, your content has to be relevant to the aim of the search query, no irrelevant data is tolerable. Maximum time, Google will create rich snippets for you, which is based on the content of your page. By doing so, Google gets the most out of your site and it is able to satisfy its users.
Pogo sticking (Return-to-SERP): The #1 SEO ranking factor is satisfaction. In case if you want to increase your search traffic without building those backlinks, then what you need to do is that you will have to reduce the effect of pogo sticking. According to Foster Web Marketing, Google genuinely hates pogo sticking more than anything even more than a high bounce rate.
Does this happen to you also; you have searched for a particular topic in Google and clicked on the very first result in the top 10 only to be completely dissatisfied with what you found there, what you found is not that what you have searched for? What you do is probably you quickly click on the back arrow and went back to either search for another term or you click on a different web page.
That’s nothing but pogo sticking where the user is jumping back and forth between the SERPs and the content pages just because their needs have not been met.
Cyrus Shepard explains it very clearly:
In a nutshell, the pogo sticking occurs when a particular site or a particular page ranks in Google’s top ten results, but it utterly fails to satisfy its users you can say that it lacks the exact need of the searcher.
This is the reason behind why Google doesn’t like pogo sticking? But let me elaborate to make it more clear when users are repeatedly visiting your content page, but they don’t stick around to read what you have written then it becomes apparent that the page doesn’t really satisfy the needs of those users. As a result, you will start to lose your organic rankings and traffic as well.
Note: Pogo sticking is entirely different from a high bounce rate. You are probably thinking that what is precisely a high bounce rate means so let me tell you that a high bounce rate usually occurs when your site is attracting the right audience, it is doing so either through the search engine, social media or any other source. The audience doesn’t stick around to view other pages on your site.
Pogo sticking, on the other hand, occurs when search engine users visit your site from SERPs, but then leave your site very quickly just because of your content, your design, or you can say your context didn’t meet their requirements.
In other words, pogo sticking has to do with search engine traffic, but the bounce rate is tied to all traffic sources including search.
When you are able to satisfy users, you will significantly reduce the number of people who visit your web page and return quickly to SERPs. After all, why would search visitors return to click on a different search result when your content is able to provide what they need?
Throughout this article, you will learn how to avoid the pogo sticking effect by creating content that is totally sticky. As a result of this, you won’t have to worry about building numerous back links to get results in Google.
Master planning to Increase Your Site Traffic without Link-Building
Now we totally understand the impact of rich snippets on your search traffic and also on rankings, as well as the need to reduce that irritating and annoying pogo sticking.
There are four proven ways to increase your search traffic without building links.
Each of these strategies or you can say the master plans, when implemented thoughtfully on your site then they can bring you tons of search-engine traffic just by radically improving the quality of your content.
1: Write About the Latest News (what’s going on)
Are you able to write quickly about the latest news in your niche? If you can do so then you can use that skill to improve your search traffic and rankings as well without building those links.
In his flagship book, In the Plex, Steven Levy described very well that how Google engineers monitor user satisfaction just by understanding and mining the user’s behavior data.
Google tracks this data through the long clicks that are when a user clicks your web page from the search engine results and doesn’t return to the results page thereafter.
One of the proven ways just to ensure that users don’t return to perform a new search or they don’t move to click a different result then what you need to do is that, you need to employ a simple strategy that is the news update, or you can say newsjacking. Articles that are news-like are linkable, people go for news first. In case If you are able to become one of the first sites to cover a news item then other authority sites are more likely to link back to that piece of content.
Let me give you an example to illustrate this:
When you search for any query related to Google Panda, Penguin, Hummingbird or Pigeon updates and also algorithm changes, what sites will you always find among the top results?
These are authority sites with high domain authority and page authority as well. But, the primary reason behind why these sites keep ranking highly in Google for several search queries is just because they are always at the forefront of breaking SEO news. You can say that they are basically the CNN, BBC, AlJazeera and Forbes of SEO.
They get all the latest updates in the SEO and SEM world before all other digital marketers and SEOs do. They attend and host SEO all the conferences and workshops as well, where they invite Matt Cutts and other respected Google employees to share all the latest updates.
Since around 48 to 49% of searches result in page one organic clicks, your goal is to keep abreast of all the latest updates and write about them consistently. That way, you will be among the first few sites that have all the relevant information regarding the current news.
Technology related blogs are very good at keeping up with the latest happenings in the technology and also the start-up worlds. Just for an example, TechCrunch has a section on its homepage which is for news only. This is the place where people use to go when they want to know that what has happened in the last few minutes.
Remember one thing that when you quickly produce useful and exciting content around a news topic, this makes people naturally link to you.
So, how you are going to find your niche’s latest breaking news?
- Keep your ear to the ground: In case if you’re a digital marketer, a blogger or a content writer then you will have to keep your ear to the ground. In the industry, you have chosen, look especially for fascinating items that can arouse one’s curiosity or interest and that could generate buzz.
But, even if your news item is not able to create buzz, you can still benefit from a well-written news piece just by being current and helping your audience to find the latest information. Readers always perceive writers who are consistently providing the careful analysis of current events to be experts.
There are plenty of news topics that you can cover at this moment just for example on Search Engine Land these are the latest headlines, as of the time of this writing. Any one of these topics could provide you a good content, only if you researched it extensively.
In case if you are still not convinced that the news update strategy can help you in getting higher rank in Google SERPs, then consider the experience of Brian Dean, who used this strategy to increase his conversion rates by 785%.
If you are ready or if you are in a mood to implement this strategy, start with the headlines immediately. It is very easy; the trick is to spin news items into unique and useful pieces of content for your target audience. I will demonstrate how to craft the best titles for news update content just by using the above news topics as an example.
The original story title is Google Introduces Rich Medical Content into Knowledge Graph
The fresh and magnetic titles that get people clicking:
- How Google’s Rich Medical Content in the Knowledge Graph Can Improve Your Rankings
- What You Need To Know Today Is About Rich Medical Content In the Knowledge Graph
- Here Are The 10 Important Things You Can Learn From The New Rich Medical Content In the Knowledge Graph
The original news title is Bing Ads Auction Insights Now Available Globally
The clickable, benefit-driven titles are:
- Good News For You: You Can Now Use Bing Ads Auction Insights To Generate Web Traffic
- See How The Bing Ads Auction Insights Works For International Users
Original news title: Official: Google AdWords Rolls Out Upgraded URLs For Tracking Parameters
The eye-catching, clickable titles are:
- How To Track Parameters Using The Google AdWords Upgraded URLs Feature
- How to Use the Google AdWords Upgraded URLs to Lower PPC Spend and Drive Qualified Traffic
- Identify viable article ideas: You can find reliable news update ideas on the blogs, magazines, article comments and podcasts as well.
For example, take a look at the hottest magazine cover in your niche. For that you will have to follow these simple steps:
Step 1: Go to Magazines.com and type in your keyword (e.g. marketing) and click the search icon.
Step 2: Study all the results. Click on the most appealing magazine cover.
Step 3: Study the magazine cover thoroughly. Pick out viable headlines, and then play with them to develop a compelling headline for your blog post. The ninja trick is to write a clickable headline, not a journalistic one, are you getting my point?
Let’s explore some examples so that you can get an idea:
Original headline is The Start-up Model That Works For Everyone
The revised headlines are:
- The Best Start-up Models for Content Marketers Who Want More Profit
- See How a Simple Start-up Model Helped Me Build an Audience of 5,600+ Subscribers in 5 Months
- Aggregate from different sources: To aggregate means to form or group into a class, cluster or whole you can say. For our purposes, it means that you will have to find news topics from different trusted sources and use them to craft an in-depth, useful and linkable piece of content for your blog.
The very first place where you can find news topics for your site is Google News:
Step 1: Go to Google news and type in a right keyword for the subject that you want to get the latest news on, here we will use email marketing as an example. Click the search icon or hit the enter button on your keyboard.
Step 2: Analyze the breaking news items intensely for that keyword.
Here you can see that Google indexes new articles and also makes them appear in their news section.
Some of the news items that I have used in our example were released as recently as a few hours before the search. Maybe some will be published within the next minute. The lesson which you need to learn here is to stay alerted.
The moment there is a breaking news item related to your topic, for example, start-ups, email marketing, content marketing immediately study each piece of content thoroughly and brainstorm ways you can improve on the original.
Or you could just aggregate that is you can collect a group of related pieces and aggregate them into a single piece of content for your site.
So, continuing our example from above, your title could any one of these:
- 13 Email Marketing Experts Reveals How To Increase Email Open Rates
- How 5 New Blogs Generated 18,977 Visitors Through Email Marketing in 7 Days
Note for you: Aim for transparency and complete honesty when aggregating, don’t even think for dishonesty. The main idea is to use the results or take tips from other people’s site or blog to craft an in-depth, original piece of content in your own voice or words you can say.
Additionally, what you can do is that always link to the original news item appropriately. Never try to pass off an aggregated piece of content as your own, please don’t do this. This is crucial, even very-very important you can say.
Another site where you can find news topics and articles on your site is this. Here at all top, you can take help, tips, and ideas as well.
2.You can create viral infographics
Infographics are one of the 15 types of content that can generate massive traffic to your site. Regularly sharing well-designed, interesting infographics definitely take your search traffic to the next level.
On an average, each infographic that people have created has generated more than 53,000 qualified visitors and over 800 backlinks from 80 unique domains. Infographics also create decent social shares; each one generated is close to 900 tweets, and more than 400 Facebook likes.
In case if your infographic is high-quality and helpful then people will link to it. You must be aware of the fact that even in social media marketing, using images can make the difference.
Have a look at this; this study shows that tweets with images received 150% more retweets.
In the digital marketing world, the individuals and the corporations have to face the competition identically.
But, the bitter truth is that articles and all forms of text-based content are much more competitive than any image-based content is. After all, it is easier to write an article, whether it is of high quality or not, instead of creating a graphic.
The earlier you will start using visual information as an integral part of your content plan, the better it will be for you.
There are many reasons even more than 10 reasons why you should integrate visual content into your marketing plan. One of those grounds for 10 reasons why you should incorporate visual content into your marketing plan is that visual content makes up 93% of all human communication. Also, we cannot ignore the fact that our brains process visuals 60,000 times faster than text.
If you’re ready and in a mood to start using infographics to generate organic traffic and rankings then check out the in-depth guide to creating infographics.
3. Write detailed top list posts
You must be aware of the fact that top list posts are popular by default. They can help you out in improving your search traffic, especially when you make them in-depth and also use data-driven facts to back up every claim.
When you add videos, images and slide presentations in your content, you will get 40% of your target audience to respond more favorably to your list-type post.
One of the list-type posts that Michael Dunlop who is PopUp Domination wrote generated 9,883 visitors in the last 30 days and 106,338 visitors in the last year.
When writing list posts, it is critical to provide numbering for each and every item on the list and also include the total in the title, specifically the odd numbers.
- The scientific logic behind the different numbers: A survey conducted by Guardian with 44,000 respondents in order to find out people’s preference for even and odd numbers and particularly the number seven (7). The findings revealed that seven is considered as intelligent, cheery and maybe even divine you can say. This sheds some light on how the human brain actually works and not just in Western countries, either. In China, also odd numbers belong to heaven. Good luck lies in odd numbers. There is divinity in odd numbers, either in nativity, chance or death, This is said by W. Shakespeare in Merry Wives of Windsor.
Before writing your top list post, first, think of an odd number that will appeal to your target audience. According to Harp Social, Odd numbers outperform even numbers. Use only different numbers in your blog titles, and you will get better results; Diane Rayfield well says this.
And, don’t you even dare to forget to search for existing list posts on your subject. You can and you should write your own top list post, even in case if the topic has already been covered in this format. But, you will have to make sure that yours is exceptional and even better than what is already written out there.
- Going beyond keywords: If you want to improve your SEO, then you can quickly improve your SEO just by categorizing your keywords to understand the user intent.
Yes, you get this right; keywords are still relevant in today’s SEO. But, also you need to go beyond them because Google uses the Hummingbird algorithm change in order to quickly measure the relevance of a web page and authority of a web page as well.
Remember one thing that every improvement Google makes to the algorithm is for helping the users to find exactly what they are looking for.
Keyword intent or user intent is one among the four pillars of effective keyword research.
The user intent of a keyword is the main reason behind why the user is typing the search query. According to Search Engine Land, the searcher is looking to do something, to know something or to go somewhere or, perhaps, a combination of all the three.
In case if you are selling a product or any service then keep one thing in your mind that keywords with the word ‘buy’ used as a prefix or suffix are going to have the highest commercial intent.
When you are writing content, your aim is not just at keywords, but also at the user intention behind the keywords, you will get better results.
For example, in case you are searching for keyword “tips for weight loss or weight loss programs” then Google will use a lot of ranking factors to find the most relevant, in-depth and useful search results which are based on user engagement rates for each possible result.
Here is another example to make it clearer: you must know that – Reviews on Amazon Kindle e-readers and Reviews on Kindle Paperwhite are two different, high volume keywords. A critical glance tells you that – Reviews on Amazon kindle e-readers is not accurate. The searcher may be looking for something similar; he wants to buy the Kindle DX, Kindle Fire HD or the Paperwhite.
You can do one thing while writing a piece of content for that keyword; you can turn it into a top-list post. For example:
- Reviews on Top 3 Amazon Kindle E-reader
- Reviews on The Best Amazon Kindle E-reader
In contrast, Kindle Paperwhite reviews are more accurate, and the searcher is more inclined to buy. It is entirely fair to assume that a searcher using this keyword has already cleared some of the hurdles which are associated with their buying decision and zeroed in on a particular model.
In other words, this searcher probably knows the different types of Amazon Kindles that are available, and he/she has already decided to purchase the Paperwhite.
After knowing this, you might want to create content designed to motivate the Amazon Kindle Paperwhite buyer.
Your headlines could be similar to these:
- 5 Notable Features of Amazon Kindle Paperwhite
- Reviews and Ratings on How to Save on an Amazon Kindle Paperwhite
- Reviews and Discounts on Where to Buy an Amazon Kindle Paperwhite
- Embed relevant Slide Share presentations: You can consider SlideShare.netas the quiet giant of content marketing. It is one of the most popular and trusted Web 2.0 sites out there. It combines the capabilities of YouTube and PowerPoint in order to add cutting-edge value to your content.
Despite Google’s algorithm updates, Slide Share still remains high and continues as well for growth. What you can do with that is, you can give your content a boost in the search engines when you embed relevant slide presentations.
Since you can’t ignore the fact that the human brain processes visual information 60,000 faster than plain text, what you can do is that you can use high-quality slide presentations for your advantage, while giving readers something pleasantly different.
I have some favorite blogs, and one of my favorite blogs is Traffic Generation Cafe. Ana Hoffman knows very well how to use multimedia to increase the value of her blog posts and drives traffic.
She can enjoy some impressive results after creating nine SlideShare presentations and embedding them in her blog posts.
The impressive results are:
- From 0 to 243,000 views in just 30 days
- for several profitable keywords dominated Google’s first page
- Got 1,400 clicks to her blog
- More than 400 new Facebook fans joined her page
You can also use SlideShare for several purposes. You can use it for:
- Getting targeted traffic
- Improving your search engine rankings
- Building your email list
- Enhancing your brand image
- Growing your online network and much more.
Now, imagine combining all of the benefits above in a single piece of content. By embedding a slide presentation in your content, you will be able to stand out from the crowd. Google will reward you for your hard work in turn.
For this you will have to follow these simple and easy steps to embed a SlideShare presentation in your content:
Step 1: Go to SlideShare.net and type in your keyword to search for relevant briefings.
Step 2: Click, view and study your preferred slide presentation intensely.
Step 3: ( the third step is of copy paste) Copy your embed code and paste the code into your blog post.
- Link out to authority sites: I am not able to stress the importance of this strongly enough. In case if you have been reading my posts then you will see how much I value other people’s sites.
Ideally, seven increased organic traffic by 214%, just by conducting a competitive backlink search for 10 to 20 top keywords, and also side by side by reviewing the site structure and elements of each page 1 result.
You will glad to know that, linking out to authority sites will directly or indirectly improve your brand online.
Don’t you dare to forget what the web was designed for? Its principal purpose is to connect web pages together and also help end users in finding what they are looking for with the aid of search engines. That is how Google came along in the first place.
One of the authority sites that rank for virtually every keyword in different industries is none other than Wikipedia. They understand perfectly how on-page SEO tactics just like internal linking and authority linking, improve their search traffic, without even building any additional links.
Linking to internal pages on your site will become more efficient when you start linking out to authority sites. That is what differentiates Wikipedia from all, and this is the reason for its massive success.
Have a look at this summary, in this summary, when you start linking out to authority and relevant sites inside and outside of your industry, you will naturally get link juice. People will definitely and gladly link back to your site, tweet the content and also share the published URL on their email list.
- To Build Your List, upgrade the existing content
Content upgrading is a simple content strategy in which you can find an existing piece of your content, mainly an older article, update it to make it better and then use it to build your email list. The founder of Backlinko, Brian Dean, increased his blog post conversion rate from 0.54% to 4.82% with this approach.
Once you have started upgrading your content, Google will notice, because the engagement rates for your content will definitely increase. In case if you are ready to use the content update strategy in order to increase your search traffic without building those backlinks, follow these straightforward and easy steps:
Step 1: Take the help of Google or use Google in order to find the outdated titles and ideas in your niche which you can improve. Once you get to Google, type in a traditional keyword and add a date.
For example Social media marketing 2010
Here you can see that the content from Social Media Examiner is already outdated. So, here is a piece of content that needs to be rewritten, that needs to be upgraded, and that needs to be well-organized.
For example, the report and the post it has covered, both are concerned with which social media tools were most favorite. The story was written five years ago, though and quite a little bit has changed in this field since then.
With all of the changes in social media, SEO and digital marketing, if you are in a mood or you can write a thorough and useful article based on current information then a lot more people will want to subscribe to your email list and remain loyal.
Step 2: Go and research current information. After you have found an old topic or an old piece of content that needs to be upgraded, the next step is to research current information on that subject.
For example, it used to be comparatively easy to rank in Google top 10, once you have targeted a particular keyword with minimum or you can say less competition. What SEO used to be and what it is now are two very different things, they are just like two parallel lines.
If you are in a mood to upgrade a post about -keyword research, then first go and find out the latest algorithm update to be released. Let me tell you that, around 69% of modern SEO is all about conversion rate and performance metrics.
Example 1: To get the latest information about your topic, take the help of Google or you can say only go and use Google, type in the keyword that you have in mind, plus the current month and year as well. For example Google Panda + December 2014.
You can see in the screenshot above, the latest information about the Google Panda and also you can see other algorithm updates. No matter what your niche is, there is always current information out there that you can grasp.
Example 2: There is another effective way to find the most up-to-date information about your topic, and it is by checking Amazon. What have authors said concerning your issue in the past year, 6 to 7 months and even more recently?
Let’s assume that you are in a mood to write a detailed article on the topic marketing automation. Your intentions are making this content to go viral, driving search traffic to your site and also improving your web page rankings.
Just go to Amazon and type in your topic + the year, for example, type “marketing automation + 2015”. After clicking the enter button, the Amazon’s search engine will suggest hundreds of Kindle books for you to choose from.
Next, what you need to do is to click to look inside the book. Your major goal is to look for the introduction and the table of contents for some current ideas. This is priceless.
Next, the step is to extract some ideas for the content that you want to write. This is very simple. Just look through the preview version of the Kindle book. I assure you that the ideas will blow your mind.
This is one way from where you can get ideas to write in-depth blog posts that can drive consistent search traffic to your blog. And, don’t skimp on the length of your content as serpIQ had analyzed over 20,000 top search engine results and found that web pages that ranked in the top 10 have at least 2,000 words of content.
You must know that blogging is one of the best ways to acquire new clients for your online business. According to HubSpot, Active business blogging attracts nearly 6.9 times more organic search visitors than any other method.
When you are consistently writing useful content on your blog, then people will share it and also spend quality time on it.
This is obviously engagement, and Google tracks how long a search visitor stays on your site, without leaving to click another search result. And this is also known as pogo sticking, as we learned earlier.
As long as you are consistent with your content strategy, you will soon begin to rank for a lot of long tail keywords on the first page of Google, and this will happen with or without backlinks.
Step 3: Craft benefit-driven headlines. When you are using the content upgrade strategy, you will have to write magnetic and benefit-driven headlines. This ensures that people will click, read, stay on the page and ultimately join your list.
One of the most important aspects of every piece of content that you write is the title, or you can say headline. A study shows that 85% of people will read a headline, while the remaining 15% of people will read the whole post.
Keep the following tips in your mind, when writing a benefit-driven headline:
- Your headlines must be under 75 characters, e.g.:
Build an Email List Starting from Scratch tutorial
Case Study of the 4 Strategies That Tripled My Blog Traffic
10 Simple Ways: To Offer Great Customer Service
- Don’t forget to use a number in your headline, e.g., 7 Ways to Improve Your Site Load Time. Adding a number in your headline will definitely produce36% more clicks than a headline which is without a number.
- You will have to target the main keywords you want to rank for. For example, How toWin Your Ex-girlfriend Back or The Easy Steps to Starting a WordPress Blog.
- You will need to understand the keyword’s intent, before using them in your headline.
There is only one reason why people search for this keyword. They are most likely looking to purchase the product from an online store, not from a physical store.
This searcher is looking for reviews on different waterproof DSLR cameras. The searcher may not purchase the product right away because no specific choice has been specified.
- A meaningful headline is far better than a catchy headline. For example, How to Start an Online Store with Shopify is far better than How to Generate Thousands of Dollars with Your Online Store.
- Write in an active voice, not passive. For example, How toDrive Organic Traffic with Content In 30 Days, this is an active voice, and this is better than Driving Organic Traffic Through Content Writing which is passive voice.
By using the right headlines, combined with interest-grabbing content, you will get steady traffic from search engines, even though you didn’t spend more time and energy in building lots of backlinks.
What you need to do is to keep your focus on optimizing your content to appeal to people, solve a particular problem for them and spoon-feed the Google bots with the kind of content that they prefer.
I know it’s true, it may not be very easy to improve your Google ranking without going out there to look for links, especially when you have been trained to believe that links are the only currency of the web.
But, it is possible. If you can implement a few of the strategies as mentioned above, you will see a significant increase in organic traffic, especially when you are incorporating social engagement, such as encouraging useful comments. You will also speed up your site and reduce your bounce rate.