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Best Free Google Tools To Optimize Content Marketing in 2017

This is all about Best Free Google Tools For All Content Marketers in 2017 But first, Do you think that you are a content marketing professional?

This is all about Best Free Google Tools For All Content Marketers in 2017 But first, Do you think that you are a content marketing professional? Don’t consider the experience you are having, don’t go for the results that you have achieved in the past, don’t bother all this as in this article I am going to tell you certain steps that you can take to boost your performance in future. If you want to boost up your performance you must take these steps; you can’t ignore them if you don’t want to lose.

The biggest myth in this world is thinking and looking at Google as a search engine only. There are a number of people who look at Google and they found nothing more than a search engine.

I admit that everyone wants to see their website on the top of the search engine results and there is nothing wrong in this desire. There is a process for you to reach your goal as nothing happens in one day. You have to make an effort. When we talk about content marketing, the tools which you are using and the strategy which you are employing will affect the result. It has a major impact on the final result.

You don’t need to bother about the experience you are having. In case if you are a content marketing beginner or a very experienced person this article is definitely going to help you out for the future. This will change your approach for the future.

In this article, I will tell you 10 Google tools which are totally free of cost and from which content marketers can take advantage. The content marketers should use these tools. I admit that some of the tools don’t go with the strategy you are having for your marketing. But m 100% confident that you will find some that can change your approach for the future. This approach is for the betterment, or you can say further growth.

Google AdWords: Best Keyword Planner

Are you in search of a tool that will help you out in finding and targeting the best keywords for your business?

There are some tools that you can have regarding this. You can choose any one from them which suits you better. But as you must be aware of the fact that the best one speaks itself, so that is why Google AdWords: Keyword Planner is best among all. It is unique among all of them. The best part of this tool is that it’s free of cost and simple to use as well.

As a content marketer, you should always be searching for keywords that can give your website or a particular blog post a boost. The most important suggestion that I can provide you regarding the use of this tool is just an experiment.

The more you search, the more you can understand the working of this tool. Also, you can go for multiple searches as it will give you a better idea of the keyword which suits your site in the best way. To make it more clear let me show you the screenshot regarding content marketing keyword:

content google-tools-1

This tool is a basic tool, but with the help of this tool, you can uncover the keywords that can drive more traffic to your site.

Google Analytics

Just have a look at the type of goals that you have set for the strategy of content marketing. If you have not set your goals, then this is the time when you have to take a step back.  You also need to reassess your situation.

In case if you have already set some goals then it’s my guarantee that many of them are definitely based on traffic. You can use the tool Google Analytics to get an instant snapshot of your performance. This snapshot is over a particular period of time. This tool can give you a crystal-clear idea that whether you are on the right track of achieving your goals or not.

Here you can check out your top pages for a particular time period. Have a look at this screenshot and you will get the idea.

google-tools-analytics

The more you are using this tool, the easier it is for you to focus your precious time and data that can have a bigger impact on your site.

Google Trends

Is it difficult for you to generate fresh ideas for your blog continuously? You can use Google Keyword Planner as it can provide you hundreds of keywords related to your business and industry as well. But this is not going to help you out in the creation of the content. That is why you must go for this tool from where you can get brainstorming new ideas for your blog.

With the help of this tool, you can explore any of the topics of your choice or your type and you can see what’s trending regarding that. Here you can also have a look at the “stories trending now”  which can help you out in your future posts.

google tools

The best part of this tool is that you don’t need any experience to use this tool. Also, this tool is not time-consuming. What you have to do is just type your topic and review the Google results.

Related: What is Google Now Cards, How to Use it?

Google Search Console

It’s my guarantee the time which you will spend with this tool is not going to waste. There is a lot that you can learn from this tool, “Google Search Console”.

google tools

If you also have the same question that I had in the past that “how my keywords are performing”? For getting the answer to this question, you have to click on the position box from where you can have a look at the average position for all the keywords that appear in the large search engine. This tool is going to help you out in many contexts.

Google Content Sheets

Google sheets can help you out in creating a content calendar for your blog; they help in tracking the keywords that were targeted by you in the past including those which you want to get in touch in future. Also, you can track the number of links and from where they came from. There are so many tools from which you have to select. Here people find themselves attracting towards the best tools with the high level of features. But sometimes it is mandatory for using the basic ones first.

This is very important if you are totally new to SEO. The best thing about Google sheets is that they come in handy when you share SEO duties with the other people.

It doesn’t fall into the category of:

google tools

It doesn’t fall into the category of powerful SEO tools but it is the simplest thing that can have a big impact. It will help you out in many things and is very easy to use. This tool is going to have a positive impact on the efforts that you are making in content marketing.

Google My Business

Do not consider local SEO as a small business, as local SEO is big business. In case if you are a local company who is looking to drive your business online, what you need to do is to implement a sound strategy. You need to build around the search engine optimization.

For most of the people, all this starts with Google My Business. Here you would like to know that what a business listing can do. So, let me tell you that with a business listing, you can provide more information to the prospective customers on your company which includes business hours, the location and also the contact number. All you can do because you are in a position to provide them all this.

Let me mention one thing here that a Google My Business listing is not giving you a guarantee for the online or foot traffic. But surely it will help you out, and also it moves you in the correct direction. Just have a look at the photo and see how a listing looks on the web:

google-tools-my-business

On day one your list is not going to look like this. Everyone is aware of the fact that nothing happens in just one day. It will take some time for getting up the speed. This tool is not for the big businesses; Local companies can take maximum advantage of this tool.

Google+

This tool is very powerful for all types of marketing professionals. It is a place where you can connect with others including your business partners and also you can share content.

You can use this tool in three ways; firstly, you can share content with your followers; secondly, you can grow your network of contacts; thirdly you can discover the content that can have a big impact on your business. You are going to get harm in adding this to your schedule as probably you are posting your regular updates on twitter and Facebook. I suggest you post them on Google+ also.

Gmail

Gmail is one among the favorite email clients of people. All this is because of its built -in functionality. But there is a lot more than that. Don’t use Gmail just as your email provider. Give it a second look if you are in a mood of making a change.

With its so many plug-ins you should be able to customize your inbox. This can save your time and money as well. In case if you have any other email provider for your daily communication with your clients, then also you can use a Gmail account in order to carry out may other aspects of the strategy that you are having for your content marketing.

Google Docs

For creating high-quality blog posts, a lot of effort is needed. The bloggers always seek new ways of improvement. They are always in search of ways to improve their efficiency just like me.

I have used many tools to improve my efficiency, and one of them is Google Docs. It is one of my favorite tools. The best part of this tool is that it is extremely simple to use and it’s free also. I don’t have to pay a single penny and can get a lot of benefits. There are many things that Google Doc will do for you just like spelling check; you can get the accurate word count, you can easily insert screenshots and also it makes simple the sharing of the document with others.

As every content marketer is aware of the fact that the biggest part of content marketing is the creation of content, what content they are creating means a lot. In case if you are doing a lot of writing then you will have to make sure that you must be 100% comfortable with the tool that you are using. There are a lot of other options also. One of them is Microsoft word. But Google docs are best according to me.

 Google Calendar

Do you have any idea about the way you organize your day in relation to content marketing? Also, what steps you are taking to ensure that you are maximizing the way you use your time?

This tool is one among the top organization. Among all the marketing professionals this tool is on the top. I admit that this tool doesn’t have all the features that a paid tool has but it has more than enough to provide you and that will help you out in keeping your track in the right direction.

There are some ways in which you can use Google Calendar, and some of them are like you can create events for your most important marketing tasks and you can share your availability with your team members. Also, you can better understand the “open spots” in your schedule that will allow you to make most of your each day.

google tools

All these tools are famous for their one side only. You must go and see the other one in case if you are in a mood to take advantage of these tools.

Also Read: Best Free Google Tools For SEO Professionals in 2017

Just use these tools and see how they will improve and enhance the way you work.

Vandana Mishra
Vandana is our long-form author and loves to write about everything regarding technology Tips and tutorials for the people to solve their daily tech How to’s.
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Best Free Google Tools For All Content Marketers in 2017
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Best Free Google Tools For All Content Marketers in 2017
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Best Free Google Tools To Optimize Content Marketing in 2017 and also read about the best free google tools for content marketers for content strategy
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