Google Replaces Cast Branding with Chromecast Built-In


  • Ceremonial switch from branding will be reportedly done in 2017
  • Google untimely renamed its Google Cast app to Google Home
  • Technology helps the operators in streaming out the content to television or speakers

Google is becoming very much serious about the marking on its products to help the operators in recognizing its technology with dexterity. The company prematurely renamed its Google Cast app to Google Home last month only and has now planned to trench the Google Cast branding from its Twitter account instead of the name ‘Chromecast’.

Google has recently started to relocate from its Google Cast branding on its own products as well as third-parties products that could support their science of craft and has mentioned to it as “Chromecast built-in”, as per reported by The Verge.


According to the delineate, the ceremonial switch from the Google Cast brand will be happening in 2017 and Google utter few words on this “supporting operators in recognizing the technology that they’ve come to enjoy and appreciate.”

Even though the search colossus  still refers to the technology as Google Cast on its staunch folio, it does mention the ‘Chromecast built-in‘ name in its explanation .The elucidation about the technology reads, such that “Google Cast – which is also known as Chromecast built-in – is a technology which lets you cast your favourite entertainment and apps from your smartphone’s, tablet or laptop just right on to your TV or speakers.”

Contemplate that operators are able to better recognize the technology of space by the name of the Chromecast dongle, which made it so famous, that it does appear to be a reasonable start by the company.

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