In an effort to capture the interest for the mid-range customer base in India Apple has reportedly made a price cut in its iPhone SE smartphone. The 16 GB variant will be made available for Rs 19,999 whereas the 64 GB variant will cost the customers Rs 25,999.
Apparently, these price cuts are a part of an ongoing offer that provides the customers with a Rs 5000 cashback on the use of a debit or credit card for the purchase.
The news was first revealed by the Kerala-based retailer, @itnetinfocom (via Tech PP), and later Gadgets 360 had confirmed the price cut on the iPhone SE. However, Apple India is yet to issue an official statement on the same.
The cashback offer was first announced on Friday and will be available till 31st March. The important point to be stated here is that the Rs 5,000 cash back is only applicable on credit cards and debit cards from some banks. The following backs are Axis Bank, Citibank, HDFC Bank, HSBC, ICICI Bank, IndusIndBank, Kotak, RBL Bank, SBI, Standard Chartered, UBI, and Yes Bank. Users should also note that the Rs 5,000 cash back offer is not valid on debit cards of American Express.
The terms and conditions state that the cashback will be made on or before 90 days of the purchase. It will be credited to the customers account. one should note that the cash back is not valid in case you opt to get the iPhone SE on EMI using your debit or credit card.
Seeing the competition in the market the price drop is a smart move by Apple and apple is expected to make many more price cuts in the future if it wishes to stay on top in this competitive market.
The iPhone SE is an upgraded version of iPhone 5s with the innards of an iPhone 6s. Despite being a smaller in size , it boasts the A9 processor and 12MP iSight camera, which includes Apple’s dual-tone flash and the ability to shoot 4K videos. There is also a 1.2-megapixel camera on the front of the iPhone SE. The phone also sports the TouchID fingerprint scanner as well as supports Apple Pay. The smartphone retains the same 4-inch Retina display which was first seen on the iPhone 5s.